Really. For a long time I've wondered why I don't ever feel guilty going to Target, but don't like to admit to shopping at Wal-Mart. Truth is, until last week it had been years since I last went to a Wal-Mart (except when visiting my mom and it's one of the only stores in her small town).
A new super Wal-Mart recently opened at the old Avondale Mall location here in Atlanta several months ago after many years of legal wrangling by the locals to stop it. Remember, Wal-Mart almost always wins. In this case, Wal-Mart had to do a lot of special landscaping, etc., and from the looks of things they aren't allowed to have any big signage showing the store is there. Really, I was afraid I'd passed it when I tried to find it last week. I was actually not opposed to this Wal-Mart location. They put it in an area of town that has not seen better days in decades. The store brought a lot of jobs and a lot of traffic to a section of Memorial Drive that really needed the boost. There wasn't a decent grocery store in the area, and Wal-Mart, therefore, provides residents nearby with an alternative to driving miles away.
But, why did I go? Well, I had just read an interesting article about Wal-Mart's attempts to "go green" in their stores. I had a little time and just wanted to see for myself if they incorporated any of the "green" technology into this new store.
They did. For example, there are plenty of skylights in the ceiling, which brings in loads of natural lights. Lights switch on and off depending on need (some sort of fancy sensors in use there) and even the cold case lights switch on and off, sensing when folks walk by. Oh, and the cold case is closed -- saving all that electricity that seeps out of those open cases. Pretty cool stuff. Anyway, on my way out I noticed some bathroom towels in a color I thought might be perfect for the new bath in my house. So I bought two nice. lofty Egyptian cotton towels and matching hand towels and wash rags. They are perfect in the room! Yay! But, I still feel guilty. Why? The country of origin for these towels is listed as "USA and/or imported." WTF does that mean?
Now, about my love affair with Target. I am currently wearing a shirt I bought at Target, made in Nicaragua. In fact, I went to Target yesterday because my hair dryer finally died. I used the old hair dryer for at least 16 years (thank you, Vidal Sassoon)! Hair dryer technology hasn't really changed much in all these years (a lot like a washing machine) so I figured a cheap-o unit from Target would be a fine replacement. $9.99 for a very nice salon-inspired hair dryer, AND it's in a cute bluish-purple color! I also purchased a few new lightweight cotton girlie t-shirts, two pair of flip-flops, a new toilet brush and stand, two boxes of 1-gallon sized zip-top bags, sponges, and a bottle of water for the ride home. Yeah. That's the trouble with Target. You go in for one $10 item and come out having spent $80.
Anyway, the point is, I feel no guilt at having gone to Target. Is it because Target hasn't got the Wal-Mart reputation for ruining small-town America? Is it that Target does have a reputation for sending some of its profits to local charities and community projects? Or, is it that Target is so much more fashionable? Target markets itself as the discount store for young "upwardly mobiles" (a few years ago, I'd have called 'em "yuppies"), and I seem to have bought into their marketing plan. What does that say about me?